Are you a Paranoid Retriever?

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“I got a new dog, he’s a paranoid retriever…he brings back everything because he’s not sure what i want…” STEVE WRIGHT Mind numbing data dump style sales presentations continue to march across the landscape more than ever, even though its clear this style of selling doesn’t work. SHARE THIS

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Dumb it down anyway

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How do you boil down the 500 points you want to communicate to the three your prospects want to hear? On our websites, in our presentations, and in our sales materials, most of us over communicate to our prospects. Maybe it’s because we want to cast a wide net hoping “something will hit.” We pound our […]

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How keep perfectly smart people from getting together and dumbing everything down

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Most of us who work with other humans are painfully aware of the life-sucking force called “GroupThink.”  Yale social psychologist Irving Janis has a great definition of groupthink: “a mode of thinking that people engage in when the members’ striving for unanimity override their motivation to realistically appraise alternative courses of action.”  When we override […]

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Symmetrics Group scores a big hit with content marketing

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Simplemind Inc helps the global sales consultancy turn their primary research into a highly shared and engaged leadership series. Using marketing automation tools we were able to measure heavy engagement with high opens, clicks throughs, direct and social shares, and increased web traffic within hours of the first series distribution. We used a combination of ingredients that are shown to dramatically […]

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Getting out of Me-tooville

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The odds are that everything you say or do has scores of other people doing and saying exactly the same thing. The beauty of our increasingly networked world is also our collective curse. As citizens of the world peer at each other’s communications through web browsers across the earth, they inadvertently lift, steal, copy, and […]

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3 Big Things I learned from my 20 years helping heinously complicated businesses communicate:

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1: Go deep before you fire single synapse on a solution: Suck up every scrap of context, information, understanding, perspective, technology, widget, process, challenge, and agenda so you have a complete grasp of the big picture and the small stuff you can only find under the cushions with tweezers. Get the big and small stories hiding in plain sight too. […]

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The Lean Communication Process

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  Same Page Partners Jenny Trautman and Michael Taylor both worked for many years with technology companies. Over the years they absorbed some incredible processes software engineers employ to keep their software adapting and evolving. Through trial and error the partners adapted some of I.T.s “lean” processes for their own Same Page Partner customers. According to Jenny […]

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