Symmetrics Group is a national sales consultancy advising CSOs(Chief Sales Officers) in some of the most respected companies in the world. They needed a way to concisely present the major points from their well-researched book on sales transformation to sales leaders that also doubled as a valuable “cheat sheet” for the presentation. We developed a brand identity for Their 7 Steps approach and applied that to a presentation “placemat.” For small audiences, a placemat can increase eye contact and encourage a more in-depth conversation than a projected presentation because it taps a familiar and comfortable setting of a dinner table conversation. Here Michael Perla one of the authors briefly runs through the placemat contents. You can download it here