Selling across multiple generations is fraught with potential conflict, disconnects and perpetually wrong assumptions. Whether flashpoints happen inside your own sales team or selling across a generation to prospects, the results are the same? Lost opportunities and sales. No matter what age bracket you fall in lost sales is bad news. We worked with our sales consulting partner to distill the basics in an entertaining and easy to digest way. We created a visual language that would help Symmetrics Group introduce, present, sell, and train sales leaders to recast the differences as strengths and to eliminate avoidable landmines. We kicked off the new campaign with this infographic and subsequently applied it to sales training materials, events, and websites to establish their unique professional services brand with sales executives who own success at eh world’s top global companies.