Finding Your Hidden Gems
Finding your hidden gems
Recent Posts
Bag the cutesy personas! Personas that help marketers market and sellers sell are driven by research, not creativity.
A serious tool to help dial in your sales and marketing teams to your next new clients. A great template I’ve used to create effective sales personas.
Most of what I know about marketing started on a first-grade field trip.
Michael Taylor talks about his six year old marketing discovery in a Texas bread factory
What Mountain Do You Move? How to Bring Brand Influence to the Center of Your Communications.
What Mountain Do You Move?
How to Bring Brand Influence to the Center of Your Communications.
We all want the same things; start there. Increasing communication influence
Want to greatly increase the influence of your marketing and sales communications? Use the 50% you already know about your customers.
Marketing Growth Strategy: 3 Marketing Moves to Double Your Growth
3 Marketing Moves to Double Your Growth
A toast to awful times and the explosion of opportunities they create
The great leaps of creativity and transformation most often come when the world seems to be going straight to hell