Is your business stuck in Blah-Ville?
Great communicators increase engagement by keeping it short and simple, here’s how
Recent Posts
Neuroscience has a lot to say about how we should communicate
Great communicators increase engagement by keeping it short and simple, here’s how
Bag the cutesy personas! Personas that help marketers market and sellers sell are driven by research, not creativity.
A serious tool to help dial in your sales and marketing teams to your next new clients. A great template I’ve used to create effective sales personas.
Most of what I know about marketing started on a first-grade field trip.
Michael Taylor talks about his six year old marketing discovery in a Texas bread factory
What Mountain Do You Move? How to Bring Brand Influence to the Center of Your Communications.
What Mountain Do You Move?
How to Bring Brand Influence to the Center of Your Communications.
We all want the same things; start there. Increasing communication influence
Want to greatly increase the influence of your marketing and sales communications? Use the 50% you already know about your customers.
It’s time for professional services to embrace hyper-personalization
“Old truth: Customers hope you have what they want.
New truth: Customers expect you to have exactly what they want.” HBR
You are Not What You Do
We often think our value is the list of things we do while our clients think our value is something entirely different