We all want the same things; start there. Increasing communication influence
Want to greatly increase the influence of your marketing and sales communications? Use the 50% you already know about your customers.
Want to greatly increase the influence of your marketing and sales communications? Use the 50% you already know about your customers.
“Old truth: Customers hope you have what they want.
New truth: Customers expect you to have exactly what they want.” HBR
We often think our value is the list of things we do while our clients think our value is something entirely different