Step 01.
Michael Taylor facilitated Winter Pursuit team in a collaborative strategy session which included design partners, lead project manager, firm principals, and preconstruction team. A strong pursuit theme was established setting the foundation for developing sales proposal and presentation.
02.
Using the sale pursuit workshop output as the foundation we explored multiple thematic and messaging framework to tell Winter’s story and to deliver Winter’s unique vision for the landmark Atlanta Central Library project
03.
After several revision and review cycles the team decided on the most powerful and influential framework for building the proposal. SimpleMind collaborated with Winter’s marketing and sales leaders to build a solid editorial product that not only solidly answered the RFP questions but provided a greater vision that elevated the Atlanta Central Library’s presence beyond a building that held books, but the center of all Atlanta’s communities to access information, technologies and as the central location for community groups to come together. We branded the the project “The Central” to reinforce the aspirations of Winter’s vision.
04.
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