Brand platform via animated infographic:
FMPA Reason for being infographic

Step 01.

Extreme distillation of strategic objectives

We distilled the brand objectives to concise labels that encouraged interaction  from a home page widget.

Step 01.

Extreme distillation of strategic objectives

Step 01.

Extreme distillation of strategic objectives

Early work session sketches showing the connections and behaviors between the brand message, home page widget, support data, brand video and user interaction.

03.

Development of thematic proposal

After several revision and review cycles the team decided on the most powerful and influential framework for building the proposal. SimpleMind collaborated with Winter’s marketing and sales leaders to build a solid editorial product that not only solidly answered the RFP questions but provided a greater vision that elevated the Atlanta Central Library’s presence beyond a building that held books, but the center of all Atlanta’s communities to access information, technologies and as the central location for community groups to come together. We branded the the project “The Central” to reinforce the aspirations of Winter’s vision.





FMPA is about 3 things: Providing low cost, clean, reliable power. It’s that simple, so we kept it that way

Why Customers Choose Us

SUPERSUZ - THEMEFOREST

This is the second time I’ve used this theme, and not only is stylish and beautifully responsive – but also the support is really awesome… I will continue to use Theme Mountain for future projects.

SUPERSUZ - THEMEFOREST