Finding your hidden gems
A serious tool to help dial in your sales and marketing teams to your next new clients. A great template I’ve used to create effective sales personas.
Michael Taylor talks about his six year old marketing discovery in a Texas bread factory
What Mountain Do You Move?
How to Bring Brand Influence to the Center of Your Communications.
Want to greatly increase the influence of your marketing and sales communications? Use the 50% you already know about your customers.
“Old truth: Customers hope you have what they want.
New truth: Customers expect you to have exactly what they want.” HBR
Great communicators increase engagement by keeping it short and simple, here’s how
3 Marketing Moves to Double Your Growth