Your Value. Crystal Clear.

Has your company hit a growth plateau? Do you feel invisible or undifferentiated in your market? Are you baffling rather than energizing your prospects? We help companies achieve breakout growth by addressing these questions.

Michael Taylor
& SimpleMind

Michael Taylor

Michael Taylor is a growth marketing partner, brand builder, and eternal doodler who has helped over 150 companies in 15 cities and six countries grow revenue, transform their brands and adapt to change over the past 20 years. SimpleMind is Michael Taylor and an excellent set of success-tested affiliates in creative, editorial, technology, and analytics disciplines

“I’ve helped some of the world’s top business leaders and best companies grow, scale, transform, close blockbuster deals, and align for change. I grew, scaled, and sold my own company and enjoy helping others do the same.”

Want to learn about how you can achieve breakout growth? Let’s talk>

Everything changes, sometimes not so much.

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What Mountain Do You Move?
How to Bring Brand Influence to the Center of Your Communications.

by Michael Taylor

woman dreaming of a moving mountain image

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We all want the same things. Start there.
Increasing communication influence

by Michael Taylor

Insights + Client Successes

Most of what I know about marketing started on a first-grade field tripMichael Taylor talks about his six year old marketing discovery in a Texas bread factory

Positioning a global digital commerce brand for the futureBRANDING FINTECH | LEARN MORE >

You are Not What You DoBLOG

3 Marketing Moves to Double Your GrowthBlog

Michael Taylor on LinkedIn Live: Delivering Rapid ValueLinkedIn Live

It’s Time For Professional Services to Embrace Hyper-PersonalizationBLOG

A Toast to awful times and the explosion of opportunities they createBLOG

Projecting the Vision for Public Power in FloridaFlorida Municipal Power Agency: 2 decades of helping FMPA bring members and communities across Florida together in support of public power

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Sales Velocity FunnelSales performance today takes a lot more than external marketing alone

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Creating powerful service brands from the world's top cable producerBRANDING PROFESSIONAL SERVICES

Capturing a story unfolding on a global scaleBrand repositioning

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An Anatomy of a $44 Million WinLarge sales pursuit Win Campaign

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Some great clients and success stories.

0+Great companies & counting

Thomson Reuters

Segmentation definition, large customer research, customer journey mapping and sales personas

AARP

Digital business transformation

Midtown Consulting Group

Sales marketing for professional services Brand development

Marriott

Online brand development, UX Development, eCommerce, marketing technology integration

Winter Construction

Large pursuit sales campaigns, brand and message development, design thinking workshops, website development, executive alignment workshops, brand identity

Elsavier

Digital teaching aids Digital text book development

Coca-cola

Sales marketing, corporate communications, strategic communications, Peabody Awards event marketing

Good Neighbor Pharmacy

Healthcare brand development, research, marketing strategy, trade show marketing, pharmacist recruitment strategy and execution

enVision Business Consulting

Brand development for professional services Sales messaging

Kleentex

Global sales marketing, executive alignment workshops, strategic articulation, future state 2020 vision development

WebMD

Online healthcare campaigns, online features, advertorial development

Verifone

Product brand development, sales marketing, strategic marketing programs, product marketing, agency of record, advertising, global brand development

ING

UX and marketing of technology services, intranet strategy and development

Amerisource Bergen

Pharmaceutical service branding, market research, brand repositioning, trade show marketing, sales marketing

Turner Broadcasting Sales

Development of high impact sales support

TSYS

Marketing communications, product marketing, internal alignment communications

Wiley Publishing

Value Messaging Platform, voice of customer research, messaging workshops, sales playbook

LogistiCare

Brand repositioning, content marketing campaign, marketing analytics program, executive alignment

Sintec Media

Global sales messaging, brand development, website redesign and development

Red Cross

Strategy articulation and visualization

Southwire

Service brand development: brand architecture definition, brand strategy, name development, service brand identity development

PMG

Sales message development of technology services, sales executive alignment workshops

Mckesson

Information architecture, UX strategy and design

Symmetrics Group

Sales marketing of professional services Content marketing

IHG

Online rebranding and UX improvement, internal communications campaigns, CIO communications strategy

Johnson & Johnson

Technology services brand development and marketing plan, marketing I.T. services, brand strategy, sales asset development, CIO Communications strategy

North Highland

Global branding of professional services, service offering brand development, sales marketing programs, identity standards development, strategic growth planning, executive alignment workshops