We help business leaders demystify complex offerings, develop their vision and story, build a compelling brand, and pivot communications to thrive and grow in a changing market

About
Michael Taylor &
SimpleMind

Michael Taylor founded SimpleMind 10 years ago to inject creativity, storytelling, and smart ideas into businesses to increase performance. Over 100 of the world’s top companies have trusted SimpleMind to help them grow revenue, launch an idea, outflank competitors, align for change, and translate big ideas to funders, prospects, employees, and partners.

Michael Taylor

Strategic Communications Consultant & Creative Director

“I have helped business leaders at over 100 companies develop their vision and story, demystify complex offerings, build a compelling brand, and pivot communications to thrive and grow in a changing market. I grew, scaled, and sold my own company expanding it to 12 cities across the U.S. and 6 countries.

I’m best known for applying creativity to business in a way that fuels higher company performance.”

Contact Michael

Client successes + insights

Positioning a global digital commerce brand for the futureLEARN MORE >

Projecting the Vision for Public Power in FloridaFlorida Municipal Power Agency: 2 decades of helping FMPA bring members and communities across Florida together in support of public power

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Sales Velocity FunnelSales performance today takes a lot more than external marketing alone

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Creating powerful service brands from the world's top cable producer

Capturing a story unfolding on a global scaleBrand repositioning

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An Anatomy of a $44 Million WinLarge sales pursuit Win Campaign

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Turning a sales consulting niche into a profitable productBranding professional services

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Boiling down how large customers engage Thomson ReutersLarge financial buyer journey & segmented sales personas

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Co-creating a stronger sales proposition for new mobile apps

Repositioning a healthcare logistics company to capture a $3 Billion marketContent marketing program

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Some great clients and success stories.

0+Great companies & counting

Thomson Reuters

Segmentation definition, large customer research, customer journey mapping and sales personas

Southwire

Service brand development: brand architecture definition, brand strategy, name development, service brand identity development

North Highland

Global branding of professional services, service offering brand development, sales marketing programs, identity standards development, strategic growth planning, executive alignment workshops

IHG

Online rebranding and UX improvement, internal communications campaigns, CIO communications strategy

Johnson & Johnson

Technology services brand development and marketing plan, marketing I.T. services, brand strategy, sales asset development, CIO Communications strategy

Winter Construction

Large pursuit sales campaigns, brand and message development, design thinking workshops, website development, executive alignment workshops, brand identity

Sintec Media

Global sales messaging, brand development, website redesign and development

Customer Matrix

B2B Sales message development, brand strategy, global sales messaging workshops, process branding, name development

LogistiCare

Brand repositioning, content marketing campaign, marketing analytics program, executive alignment

FMPA

Corporate communications, brand development, annual reports, identity standards development

TSYS

Marketing communications, product marketing, internal alignment communications

ING

UX and marketing of technology services, intranet strategy and development

Verifone

Product brand development, sales marketing, strategic marketing programs, product marketing, agency of record, advertising, global brand development

PMG

Sales message development of technology services, sales executive alignment workshops

Red Cross

Strategy articulation and visualization

Mckesson

Information architecture, UX strategy and design

Elsavier

Digital teaching aids Digital text book development

Amerisource Bergen

Pharmaceutical service branding, market research, brand repositioning, trade show marketing, sales marketing

Symmetrics Group

Sales marketing of professional services Content marketing

WebMD

Online healthcare campaigns, online features, advertorial development

Kleentex

Global sales marketing, executive alignment workshops, strategic articulation, future state 2020 vision development

Coca-cola

Sales marketing, corporate communications, strategic communications, Peabody Awards event marketing

enVision Business Consulting

Brand development for professional services Sales messaging

Turner Broadcasting Sales

Development of high impact sales support

Midtown Consulting Group

Sales marketing for professional services Brand development

Marriott

Online brand development, UX Development, eCommerce, marketing technology integration

Good Neighbor Pharmacy

Healthcare brand development, research, marketing strategy, trade show marketing, pharmacist recruitment strategy and execution

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