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About
SimpleMind

SimpleMind is a performance-based communication agency. We help B2B companies demystify complex offerings, build a compelling brand, increase sales, attract great people and lead change. The harder your offerings are to explain, understand, or sell, the more value we bring. Over 100 of the world’s top companies have trusted SimpleMind to help them outflank competitors, align for change, and translate big ideas to funders, prospects, employees, and partners.

Michael Taylor

Strategic Communications Consultant & Creative Director

Michael lead over 100 B2B accounts as CEO and Creative Director of his national brand agency. In the mid 2000s a global consulting company acquired the agency after which he expanded the company’s reach to 12 cities across the U.S. and six countries across the globe. In addition to helping companies market complex sales, Michael enjoys helping senior executives increase their communication influence and transform their business with his unique and engaging  strategic messaging workshops. Contact Michael

 

Listen to Michael’s Communication Podcast:

Your brain is a lazy piece of meat
Think Big Talk simple
Chunking the hard stuff; Simplifying the complex
Finding your voice to get out of Me-Tooville
Communications Triage

Featured work + intel 

Projecting the Vision for Public Power in FloridaFlorida Municipal Power Agency: 2 decades of helping FMPA bring members and communities across Florida together in support of public power

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Turning a sales consulting niche into a profitable productBranding professional services

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Repositioning a healthcare logistics company to capture a $3 Billion marketContent marketing program

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Building communication platform for a new health care offeringEffective communication in healthcare means a deep understanding of the context and unique drivers of doctors, patients, and providers. We helped one healthcare non-profit develop an effective communications platform through our workshops that brought these stakeholders together
Symmetrics Leadership Development ProgramPackaging and online lead nurturing of this consultancies high-potential employe training program
0+Great companies & counting
Let's Start Yours

Some great clients we’ve helped. Some great work we’ve done together.

Thomson Reuters
Segmentation definition, large customer research, customer journey mapping and sales personas
Southwire
Service brand development: brand architecture definition, brand strategy, name development, service brand identity development
North Highland
Global branding of professional services, service offering brand development, sales marketing programs, identity standards development, strategic growth planning, executive alignment workshops
IHG
Online rebranding and UX improvement, internal communications campaigns, CIO communications strategy
Johnson & Johnson
Technology services brand development and marketing plan, marketing I.T. services, brand strategy, sales asset development, CIO Communications strategy
Winter Construction
Large pursuit sales campaigns, brand and message development, design thinking workshops, website development, executive alignment workshops, brand identity
Sintec Media
Global sales messaging, brand development, website redesign and development
Customer Matrix
B2B Sales message development, brand strategy, global sales messaging workshops, process branding, name development
LogistiCare
Brand repositioning, content marketing campaign, marketing analytics program, executive alignment
FMPA
Corporate communications, brand development, annual reports, identity standards development
TSYS
Marketing communications, product marketing, internal alignment communications
ING
UX and marketing of technology services, intranet strategy and development
Verifone
Product brand development, sales marketing, strategic marketing programs, product marketing, agency of record, advertising, global brand development
PMG
Sales message development of technology services, sales executive alignment workshops
Red Cross
Strategy articulation and visualization
Mckesson
Information architecture, UX strategy and design
Elsavier
Digital teaching aids Digital text book development
Amerisource Bergen
Pharmaceutical service branding, market research, brand repositioning, trade show marketing, sales marketing
Symmetrics Group
Sales marketing of professional services Content marketing
WebMD
Online healthcare campaigns, online features, advertorial development
Kleentex
Global sales marketing, executive alignment workshops, strategic articulation, future state 2020 vision development
Coca-cola
Sales marketing, corporate communications, strategic communications, Peabody Awards event marketing
enVision Business Consulting
Brand development for professional services Sales messaging
Turner Broadcasting Sales
Development of high impact sales support
Midtown Consulting Group
Sales marketing for professional services Brand development
Marriott
Online brand development, UX Development, eCommerce, marketing technology integration
Good Neighbor Pharmacy
Healthcare brand development, research, marketing strategy, trade show marketing, pharmacist recruitment strategy and execution

Let’s talk! Contact Michael Taylor

SimpleMind Inc.

We are communication experts, storytellers, marketing strategist, workshop facilitators, UX designers, visualizers, animators, moviemakers, analytics and digital specialists who help complex businesses make their value crystal clear everywhere.

Sweet Spots

  • B2B Companies with Complex Sales
  • Professional Services
  • Consulting
  • Technology
  • Public Power
  • Healthcare Technology
  • Logistics & Industrial
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