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Our alignment process


About
SimpleMind

SimpleMind is a performance-based communication agency. We help B2B companies demystify complex offerings, build a compelling brand, increase sales, attract great people and lead change. The harder your offerings are to explain, understand, or sell, the more value we bring. Over 100 of the world’s top companies have trusted SimpleMind to help them outflank competitors, align for change, and translate big ideas to funders, prospects, employees, and partners.

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Some great clients we’ve helped. Some great work we’ve done together.

Thomson Reuters
Segmentation definition, large customer research, customer journey mapping and sales personas
Southwire
Service brand development: brand architecture definition, brand strategy, name development, service brand identity development
North Highland
Global branding of professional services, service offering brand development, sales marketing programs, identity standards development, strategic growth planning, executive alignment workshops
IHG
Online rebranding and UX improvement, internal communications campaigns, CIO communications strategy
Johnson & Johnson
Technology services brand development and marketing plan, marketing I.T. services, brand strategy, sales asset development, CIO Communications strategy
Winter Construction
Large pursuit sales campaigns, brand and message development, design thinking workshops, website development, executive alignment workshops, brand identity
Sintec Media
Global sales messaging, brand development, website redesign and development
Customer Matrix
B2B Sales message development, brand strategy, global sales messaging workshops, process branding, name development
LogistiCare
Brand repositioning, content marketing campaign, marketing analytics program, executive alignment
FMPA
Corporate communications, brand development, annual reports, identity standards development
TSYS
Marketing communications, product marketing, internal alignment communications
ING
UX and marketing of technology services, intranet strategy and development
Verifone
Product brand development, sales marketing, strategic marketing programs, product marketing, agency of record, advertising, global brand development
PMG
Sales message development of technology services, sales executive alignment workshops
Red Cross
Strategy articulation and visualization
Mckesson
Information architecture, UX strategy and design
Elsavier
Digital teaching aids Digital text book development
Amerisource Bergen
Pharmaceutical service branding, market research, brand repositioning, trade show marketing, sales marketing
Symmetrics Group
Sales marketing of professional services Content marketing
WebMD
Online healthcare campaigns, online features, advertorial development
Kleentex
Global sales marketing, executive alignment workshops, strategic articulation, future state 2020 vision development
Coca-cola
Sales marketing, corporate communications, strategic communications, Peabody Awards event marketing
enVision Business Consulting
Brand development for professional services Sales messaging
Turner Broadcasting Sales
Development of high impact sales support
Midtown Consulting Group
Sales marketing for professional services Brand development
Marriott
Online brand development, UX Development, eCommerce, marketing technology integration
Good Neighbor Pharmacy
Healthcare brand development, research, marketing strategy, trade show marketing, pharmacist recruitment strategy and execution