When the people important to your business are aligned,
success is inevitable. Alignment is what we do.
Alignment & sales velocity→

About
SimpleMind

SimpleMind is a sales marketing agency that helps B2B companies demystify complex offerings, build a compelling brand, increase sales, attract great people and lead change. The harder your offerings are to explain, understand, or sell, the more value we bring. Over 100 of the world’s top companies have trusted SimpleMind to help them outflank competitors in a large pursuit, align for change, and translate big ideas to funders, prospects, employees, and partners.

Michael Taylor

Communication Strategist, Creative Director

Michael lead over 100 B2B accounts as CEO and Creative Director of his national brand agency. In the mid 2000s a global consulting company acquired the agency after which he expanded the company’s reach to 12 cities across the U.S. and six countries across the globe. In addition to helping companies market complex sales, Michael enjoys helping senior executives increase their communication influence and transform their business with his unique and engaging strategic messaging workshops. Contact Michael

Featured work + intel

Capturing a story unfolding on a global scaleBrand repositioning

An Anatomy of a $44 Million WinLarge sales pursuit Win Campaign

Boiling down how large customers engage Thomson ReutersLarge financial buyer journey & segmented sales personas

Turning a sales consulting niche into a profitable productBranding professional services

Replace your slide deck with a great conversationPresentation placemat: 7 Steps to Salesforce Transformation

Southwire Services BrandingCarving out a set of powerful service brands from the world's top cable producer

Co-creating a stronger sales proposition for new mobile appsRapid messaging workshop using graphic facilitation approach

Sales Velocity FunnelSales performance today takes a lot more than external marketing alone

Repositioning a healthcare logistics company to capture a $3 Billion marketContent marketing program

0+Great companies & counting

Let's Start Yours

Some great clients we’ve helped. Some great work we’ve done together.

Thomson Reuters

Segmentation definition, large customer research, customer journey mapping and sales personas

Southwire

Service brand development: brand architecture definition, brand strategy, name development, service brand identity development

North Highland

Global branding of professional services, service offering brand development, sales marketing programs, identity standards development, strategic growth planning, executive alignment workshops

IHG

Online rebranding and UX improvement, internal communications campaigns, CIO communications strategy

Johnson & Johnson

Technology services brand development and marketing plan, marketing I.T. services, brand strategy, sales asset development, CIO Communications strategy

Winter Construction

Large pursuit sales campaigns, brand and message development, design thinking workshops, website development, executive alignment workshops, brand identity

Sintec Media

Global sales messaging, brand development, website redesign and development

Customer Matrix

B2B Sales message development, brand strategy, global sales messaging workshops, process branding, name development

LogistiCare

Brand repositioning, content marketing campaign, marketing analytics program, executive alignment

FMPA

Corporate communications, brand development, annual reports, identity standards development

TSYS

Marketing communications, product marketing, internal alignment communications

ING

UX and marketing of technology services, intranet strategy and development

Verifone

Product brand development, sales marketing, strategic marketing programs, product marketing, agency of record, advertising, global brand development

PMG

Sales message development of technology services, sales executive alignment workshops

Red Cross

Strategy articulation and visualization

Mckesson

Information architecture, UX strategy and design

Elsavier

Digital teaching aids Digital text book development

Amerisource Bergen

Pharmaceutical service branding, market research, brand repositioning, trade show marketing, sales marketing

Symmetrics Group

Sales marketing of professional services Content marketing

WebMD

Online healthcare campaigns, online features, advertorial development

Kleentex

Global sales marketing, executive alignment workshops, strategic articulation, future state 2020 vision development

Coca-cola

Sales marketing, corporate communications, strategic communications, Peabody Awards event marketing

enVision Business Consulting

Brand development for professional services Sales messaging

Turner Broadcasting Sales

Development of high impact sales support

Midtown Consulting Group

Sales marketing for professional services Brand development

Marriott

Online brand development, UX Development, eCommerce, marketing technology integration

Good Neighbor Pharmacy

Healthcare brand development, research, marketing strategy, trade show marketing, pharmacist recruitment strategy and execution

Blog

The Multigenerational Sales Team Infographic

14 November 2018

Selling across multiple generations is fraught with potential conflict, disconnects and perpetually wrong assumptions. Whether flashpoints happen inside your own sales team or selling across a generation to prospects, the results are the same? Lost opportunities and sales. No matter what age bracket you fall in lost sales is bad news. We worked with our …

In communication tips

Neuroscience has a lot to say about how we should communicate

09 November 2018

The more complicated it is, the more you need to boil it down, here’s why…