Your Value. Crystal Clear.

Has your company hit a growth plateau? Do you feel invisible or undifferentiated in your market? Are you baffling rather than energizing your prospects? We help companies achieve breakout growth by addressing these questions.

Michael Taylor
& SimpleMind

Michael Taylor

Michael Taylor is a growth marketing partner, brand builder, and eternal doodler who has helped over 150 companies in 15 cities and six countries grow revenue, transform their brands and adapt to change over the past 20 years. SimpleMind is Michael Taylor and an excellent set of success-tested affiliates in creative, editorial, technology, and analytics disciplines

Some great clients and success stories.

0+Great companies & counting
Thomson Reuters
Segmentation definition, large customer research, customer journey mapping and sales personas
AARP
Digital business transformation
Midtown Consulting Group
Sales marketing for professional services Brand development
Marriott
Online brand development, UX Development, eCommerce, marketing technology integration
Winter Construction
Large pursuit sales campaigns, brand and message development, design thinking workshops, website development, executive alignment workshops, brand identity
Elsavier
Digital teaching aids Digital text book development
Coca-cola
Sales marketing, corporate communications, strategic communications, Peabody Awards event marketing
Good Neighbor Pharmacy
Healthcare brand development, research, marketing strategy, trade show marketing, pharmacist recruitment strategy and execution
enVision Business Consulting
Brand development for professional services Sales messaging
Kleentex
Global sales marketing, executive alignment workshops, strategic articulation, future state 2020 vision development
WebMD
Online healthcare campaigns, online features, advertorial development
Verifone
Product brand development, sales marketing, strategic marketing programs, product marketing, agency of record, advertising, global brand development
ING
UX and marketing of technology services, intranet strategy and development
Amerisource Bergen
Pharmaceutical service branding, market research, brand repositioning, trade show marketing, sales marketing
Turner Broadcasting Sales
Development of high impact sales support
TSYS
Marketing communications, product marketing, internal alignment communications
Wiley Publishing
Value Messaging Platform, voice of customer research, messaging workshops, sales playbook
LogistiCare
Brand repositioning, content marketing campaign, marketing analytics program, executive alignment
Sintec Media
Global sales messaging, brand development, website redesign and development
Red Cross
Strategy articulation and visualization
Southwire
Service brand development: brand architecture definition, brand strategy, name development, service brand identity development
PMG
Sales message development of technology services, sales executive alignment workshops
Mckesson
Information architecture, UX strategy and design
Symmetrics Group
Sales marketing of professional services Content marketing
IHG
Online rebranding and UX improvement, internal communications campaigns, CIO communications strategy
Johnson & Johnson
Technology services brand development and marketing plan, marketing I.T. services, brand strategy, sales asset development, CIO Communications strategy
North Highland
Global branding of professional services, service offering brand development, sales marketing programs, identity standards development, strategic growth planning, executive alignment workshops
FMPA
Corporate communications, brand development, annual reports, identity standards development
Customer Matrix
B2B Sales message development, brand strategy, global sales messaging workshops, process branding, name development
NPSG Global
Global brand positioning, brand and campaign development and sales marketing