Overview

With two decades in the payment processing industry, MerchantE was a well-established business. However, like other companies faced with change, an evolution of its brand and services was needed take even better advantage of the transforming financial technology market. That decision resulted in a shift in the target market, a rethinking of service offerings, and a relaunch of the company with a revised name and an entirely new digital presence and marketing. 

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Branding Approach and Go-to-Market Strategy

An important element of the MerchantE launch was determining how to position and go to market with its redefined services. The company needed a way to describe its products to reinforce the shift from payment processing to sophisticated financial technology services. After considering how their targeted businesses typically handle their funds, we collaborated with MerchantE to group its services into three buckets: Money IN™, Money OUT™, and Money MAX™, which reflect how their customers take payments, pay invoices and employees, and manage their funds through data.

Rather than suggesting that the company rename itself entirely, we helped MerchantE evolve its name (from Merchant e-Solutions) to modernize and connect it more firmly to ecommerce and the fintech marketplace.

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Result

In collaboration with Marsden marketing, we worked with MerchantE, resulting in a successful brand relaunch with a new name, an expanded suite of services, an interactive and highly visual website, and a reinvigorated digital presence together to generate far more engagement and create a solid B2B sales pipeline for the organization. MerchantE’s relaunch got off to an impressive start and continues successfully to this day.

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127% Increase in Open Rates
Increase in email open rates

1,004% Increase in Leads
Increase in lead generation

609% Increase in Click Rates
Increase in email click rates

82% of MQLs Converted to SQLs
Marketing qualified leads that became sales qualified

1,000% Increase in Social Engagement
Increase in Facebook and LinkedIn interactions

7-Time Award Winning for Web and Video
Website redesign and video received four DotCOMM awards and three Videographer Excellence Awards

2,000% Increase LinkedIn Shares
Increase in LinkedIn shares across all content

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