In 2025, Great Dane—a cornerstone of American industry—will join the elite ranks of less than 0.5% of U.S. companies to celebrate 125 years in business. This milestone reflects a legacy of resilience and innovation that has endured the Great Depression, World War II, and countless economic shifts.

To honor this achievement, I led the creation of a brand story and short film that reveal the DNA behind Great Dane’s longevity. We began by uncovering hidden gems—stories of perseverance and triumph that define the company’s character. The breakthrough moment came when we realized: Great Dane’s story mirrors America’s evolution. From its founding during the Industrial Revolution to its role in supplying troops in World War II, driving the highway revolution of the 1950s, and shaping modern transportation, Great Dane has been an integral part of America’s progress.

The resulting short film celebrates not only the company’s history but also the generations of hardworking people who built and sustained its success. A powerful story does more than inform—it forges an emotional connection with those who carry the legacy forward.

This short film launched Great Dane’s 125th Anniversary Campaign, honoring its past while inspiring its future.

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